The campaign encourages women to be more confident and up front about their hygiene and self-care
On the occasion of World Menstrual Day, Ozone 1M, operating under the aegis of Ozone Pharmaceuticals, launched the campaign #thatsmydate in Delhi. The campaign was launched at the event organised by Sacchi Saheli, an NGO, which saw live performances as well as on-ground pledge by participants on women hygiene. Over 2000 participants took part in the event.
The campaign encourages women to be more confident and up front about their hygiene and self-care. The drive aimed at creating awareness about the importance of intimate hygiene and the challenges women face during their special days.
Through this campaign, the brand 1M intends to urge females to be open about menstruation and pay utmost attention towards women hygiene, which is a key area in ensuring every woman’s overall health and wellness.
“The campaign aims to break the taboo associated with menstruation and encourage women to be more vocal and confident about it. Through the unique and bold initiative of ‘#thatsmydate’, Ozone 1M intends to create awareness among women about intimate hygiene and its importance. The brand believes that one needs to be prepared and take every step possible to ensure good standards of their own hygiene,” said Neeta Agarwal, Chief Marketing Officer, Ozone Group.
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