The programme provides the highest standards of healthcare services, free of cost to the poorest of communities in the rural areas of Jawhar taluka, Maharashtra, and has witnessed over 2.75 lakh patient visits till date
PD Hinduja Hospital & Medical Research Centre’s Rural Health Program – ‘Serve with Passion’, was adjudged the winner of the Rural Health Initiative category at the 2nd CSR Health Impact Awards 2018 held in New Delhi recently. The CSR Health Impact Awards 2018, is an initiative of the India Health & Wellness Summit, which recognises organisations that focusses on health-based CSR initiatives and movements by imbibing a responsible best practice leading to impactful health-based programmes that have driven change and impacted millions of lives.
The award for Rural Health initiative category recognised the significant impact of PD Hinduja Hospital & Medical Research Centre’s Rural Health Program – ‘Serve with Passion’ in making health awareness and healthcare accessible to the rural population of Jawhar Taluka in Maharashtra.
The ‘Serve with Passion’ Rural Health Program began in 2011 under the guidance of SP Hinduja, Chairman, Hinduja Group. The programme provides the highest standards of healthcare services, free of cost to the poorest of communities in the rural areas of Jawhar taluka, Maharashtra, and has witnessed over 2.75 lakh patient visits till date. In September 2016, the Health Ministry of the State of Maharashtra also commissioned the programme to conduct joint weekly outpatient clinics in the primary health centres of Jawhar Taluka. The Serve with Passion Program is managed by Usha Raheja, daughter of late Smt. Lalita & Giridhar Hinduja.
The programme is supported by a fleet of basic and advanced Mobile Health Units (MHUs), which are equipped with state-of-the-art diagnostic equipment, GPS tracking system and medicines. The team of doctors, nurses and medical staff from the hospital travel along with the MHUs to provide quality care. To extend its reach and coverage, the programme runs as hub and spoke model with the larger Advanced MHU’s operating as hubs and the smaller Basic MHU’s as the spokes to penetrate deep inside the hamlets / padas. At present the programme has a fleet of two advanced MHU’s, five Basic MHU’s and four speciality vans including gynaecology ophthalmology, physiotherapy and pediatric vans. As a part of prevention, the team takes a holistic approach by focusing on nutrition, safe water, health education and sanitation for all the patients and villagers.
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