PFI praises I&B ministry on condom ads

Poonam Muttreja, Executive Director, PFI, congratulates I&B Ministry for taking into consideration the larger interest of the people, and for swift action

After a week of heated discussions and debates on the restriction of condom advertisements between 6 am and 10 pm, the Information and Broadcasting Ministry has clarified that the curfew pertained only to commercials with sexually explicit content. Population Foundation of India (PFI) would like to congratulate the I&B Ministry for taking into consideration the larger interest of the people, and for swift action. This move will no doubt be a significant contribution to advance the reproductive goals of the country. In line with PFI’s recommendation, the ministry has rightly decided to grade advertisements according to the content and slot their telecast accordingly. Now is also an important moment to consider the necessity for our governing bodies to take measured and calibrated decisions; bans and restrictions are not signs of a mature democracy – instead it could cost us and the generations to come dearly.