Express Healthcare

Piramal’s Consumer Products Division launches new variants of Lacto Calamine

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Variants contain natural minerals and clay-based Kaolin

Piramal Enterprises’ Consumer Products Division launched two new product variants of Lacto Calamine – Lacto Calamine Oil Balance Face Wash and Face Scrub.

According to the company’s release, the new variants are clay-based Kaolin with three-way action, which only removes excess oil, retaining essential oils, and protecting the skin from bacterial infections.

Commenting on the launch of the new variants, Kedar Rajadnye, COO – Consumer Products Division, Piramal Enterprises said: “Piramal Consumer Products division is driven by a deep understanding of dynamic consumer trends to bring innovations that are market relevant. Based on the insight that consumers follow a set regimen to take care of their skin, we have created a unique product line that is calamine and clay-based, to address the entire spectrum of daily skincare for all oily skin needs of consumers.”

The Face Wash and Scrub is available in chemist outlets across the country, in 50ml bottles, and is priced at Rs 80.

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