Savlon India unveils low cost innovation for hand hygiene

The company has launched an innovative engagement with Savlon Healthy Hands Chalk Sticks

ITC’s hygiene brand, Savlon India, has unveiled its unique hygiene and health programme — Savlon Swasth India Mission, on Children’s Day. The programme has been designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.

Savlon India has launched an innovative engagement with Savlon Healthy Hands Chalk Sticks, a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. With Savlon Healthy Hands Chalk Sticks the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.

The uniqueness of Savlon Healthy Hands Chalk Sticks and the experience has been showcased in a short video. Launched today on Children’s Day, the video presents a glimpse of the world of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks.

The unique Chalk Sticks is a first-of-its-kind initiative, in a series of on ground activities being undertaken by Savlon Swasth India Mission. Savlon Swasth India mission has already reached out to more than 300,000 children and aims to reach one million children in a year.

Sameer Satpathy, CEO, Personal Care Products Business, ITC, stated, “Hand hygiene is a critical issue. We believe, to induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. In that context, Savlon Swasth India’s ‘Healthy Hands Chalk Sticks’ is a simple yet interesting innovation. It is an engaging way to educate children on the importance of washing hands especially before eating. This is one of the various educational tools deployed by the Savlon Swasth India team to help initiate children into the habit of washing hands.”