The campaign ranges from video messages, short animation videos and infographics to audio messages, and SMS-based messaging
Tata Trusts has begun a state-wide community outreach in Karnataka through a series of video and audio messages to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19. These messages are publicly available on the Trusts’ social media platforms for any organisation to download and use. The exercise is expected to have already reached about 4.5 lakh people in the state.
The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS-based messaging.
For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages including Kannada.
Celebrity, Basavaraj Mahamani has lent his support with video and audio messages.
The Trusts have deployed five master trainers who in turn have trained a pool of 320 community resource persons (village volunteers) to deliver the message till the last mile. Through the existing network of the Trusts’ programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various Internet and communication technologies, the programme is expected to have reached out to about 4.5 lakh people in Karnataka, till date.
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