Two-thirds of 1,500 smokers surveyed in India expressed desire to quit smoking for health reasons: FSFW survey

The poll found that the pandemic has increased smokers’ desire to quit, as many believe that smoking increases their risk of contracting COVID-19

The damage done by the COVID-19 pandemic is twofold: in addition to suffering from direct effects of the virus, the world is grappling with the challenge of social distancing. The mental and physical toll of this practice may be particularly profound for millions of smokers who, as a way to cope with stress, have increased their tobacco intake.

A recent poll explores the relationship between COVID-19 social distancing and health among 6,801 tobacco and nicotine users in five countries (India, the US, the UK, Italy, and South Africa). Released by the Foundation for a Smoke-Free World, the survey found that the pandemic has increased smokers’ desire to quit, as many believe that smoking increases their risk of contracting COVID-19. Two-thirds of 1,500 smokers surveyed in India expressed a desire to quit smoking for health reasons. This trend is especially pronounced among a vast majority of younger smokers who have attempted to quit smoking during the lockdown (smokers between the ages of 18 and 24, 72 per cent; smokers between the ages of 25 and 39, 69 per cent).

“Reports of increased stress and anxiety are consistent among the countries we polled, but the response in India — particularly among younger tobacco and nicotine users — stands out, with significant attempts to quit and adoption of healthier coping mechanisms,” said Dr Derek Yach, President, Foundation for a Smoke-Free World. “We need more research to understand why that is, and how we can encourage this type of behaviour in other countries.” 

The poll surveyed tobacco and nicotine users in countries that quickly moved to impose strong policies or guidance urging residents to remain at home. The Indian Home Ministry’s measures to slow the spread of COVID-19 that were announced on April 15 included a ban on the sale of liquor, tobacco, and gutka. The lockdown has been extended until May 17, and a new set of guidelines have been implemented for designated red, green, and orange zones across the country.

Tobacco and nicotine users adopt healthier coping mechanisms, bucking global trend

Social distancing is resulting in a broad range of negative mental health impacts, with significant numbers of respondents reporting suffering an adverse effect on their mental health (India, 36 per cent; the US, 42 per cent; the UK, 39 per cent; Italy, 24 per cent; South Africa, 24 per cent). While a majority of respondents in India normally turn to tobacco or nicotine products as a coping mechanisms for stress (58 per cent), a significant amount have decreased their use during social distancing (46 per cent). This indicates that social distancing has most likely not increased the smoking crisis locally. 

Tobacco and nicotine users in India have proven more likely than those in other countries to increase their use of healthy coping mechanisms during the COVID-19 crisis (physical exercise, 64 per cent; breathing exercises, 58 per cent; meditation, 58 per cent; yoga, 55 per cent). The tendency toward healthier habits is more pronounced in larger cities (use of meditation in major metros, 50 per cent; use of meditation in Tier II cities, 40 per cent; use of meditation in Tier III cities, 37 per cent).

Concern over health risks drives consideration of less harmful tobacco alternatives

Of combustible tobacco smokers, 48 per cent believe that smoking increases the risk of either contracting COVID-19 or getting seriously ill from it. As a consequence, conventional smokers are far more likely to consider using different tobacco delivery methods, with half of users of multiple tobacco or nicotine products considering switching to smokeless tobacco exclusively. In non-metro Indian cities, the adoption of nicotine replacement therapies (NRTs) was the most popular way to quit (Tier II cities, 58 per cent; Tier III cities, 47 per cent).

In a notable generational shift, younger combustible tobacco smokers have attempted to switch to smokeless tobacco (smokers between the ages of 18 and 24, 66 per cent; smokers between the ages of 25 and 39, 77 per cent). This trend among younger people of attempting to move away from combustibles during the pandemic presents a positive path to smoking cessation.

Looking to the future

Despite respondents’ view of the relationship between smoking, vaping, and COVID-19, the survey indicates that the pandemic presents an important teachable moment that has led some to focus on personal health and has even led some smokers to quit. Of smokers in India, 66 per cent indicated that they had considered quitting, and 63 per cent had actually made a quit attempt. Still, these findings suggest that approximately 2.6 million smokers in India want to quit but have not identified a cessation strategy that they believe would work during the lockdown. Indeed, the reported discrepancy between quitting consideration and quitting attempts highlights the need for more effective options for smokers.