The company’s consumer healthcare division will come up with a wide range of products covering the crucial pain management, gastroenterology, hygiene, stress management and vitamins and supplements segments
Foraying into the Rs 30,000-crore Indian consumer healthcare market, Venus Remedies launched its full-fledged consumer healthcare division yesterday. The division will come up with a wide range of products covering the crucial pain management, gastroenterology, hygiene, stress management and vitamins and supplements segments, a company statement said.
Stating that the newly launched business division would introduce disruptive products in these segments in India over the next five years, Saransh Chaudhary, President, Global Critical Care, Venus Remedies, and CEO, VMRC, said, “We have charted a roadmap for addressing the needs of modern-day Indian consumers, who, empowered by the digital revolution, brought about by technology over the past decade, make informed choices by digging deeper into science and opt for remedies that work the best for them. Never before has there been a time when consumers were both aware of their health needs and had the tools to assess the available solutions. We have entered this OTC space at an ideal time to cater to their specific requirements.”
To begin with, the company’s consumer healthcare division has introduced its holistic pain management solution called R3SET wherein the three “Rs” denote Relief, Revive and Restore. Focused on everyday healthcare solutions, the product line under this segment will help people deal with lifestyle-associated pains more effectively through a 360-degree self-care approach that blends the latest technologies with time-tested natural remedies, the company said.
It also said that while the consumer healthcare industry in India is poised to grow at a rate of 12 to 15 per cent per annum, the pain management segment is among the largest, accounting for 30 per cent of the size of this fast-growing industry.
The statement also mentioned that a key component of R3SET is a digital platform that addresses the key concerns of consumers regarding their pain points, backed by multiple-stage diagnosis and solutions provided by rheumatic experts on the Venus Remedies panel.
“This platform will provide solutions that focus on aiding recovery from healthcare problems that commence from lifestyle issues but can develop into serious conditions if left unaddressed,” said Gurpreet Gill, Head, Consumer Healthcare Division, Venus Remedies.
Emphasising on the focus on the newly formed division, Gill also said, “Given that the pandemic has made everyone pause and ponder about health issues, consumers are more inclined to work on their lifestyle-related problems while continuing with their regular lives without any discomfort. Our advanced research team has been working on products that have the capability to not only give relief, but can also be used for a prolonged period without any side-effects.”
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