‘Xcode has partnered with Diasem to provide personalised weight loss and diabetes prevention packages’

Dr Saleem Mohammed, founder director, XCODE Lifesciences speaks about the company’s new partnership with Diasem in an interview with Raelene Kambli

When did you establish Xcode Life Sciences?

Xcode was founded in December 2010. Xcode is a leading personal genomics company based in Chennai. The company’s core value proposition is to deliver personalised health and wellness solutions using advanced tools such as genetic assessment, bioinformatics and data analytics.

What is your business model?

Are model is based on:

Value proposition– Personalising preventive health and nutrition through genetics.
Customer segments – Mainly channel partners (primary care physicians, gyms, nutrition and wellness centers) and Corporates.

What is the current market share within the genetic testing sector?

Having been in the industry since 2010 has given us early mover advantage. We are one of the leading companies in the consumer genomics space. Although there are no figures in terms of market size and share, we consider ourselves one among the top three in the country. 

What is your company’s turn over in 2015?

While this is confidential at the moment, we intend to make more revenues than all our previous years combined. So in terms of growth this has been one of the most productive years for Xcode. 

Tell us about your partnership with Diasem?

We have partnered with Diasem to provide personalised weight loss and diabetes prevention packages. Genetics is used as a means to prepare personalised nutrition programs that are effective. Additionally, Diasem also provides value added services such as zumba, pilates etc. 

What kind of investment was made in this partnership?

We intend to co-market this unique joint offering through local newspaper advertisements and radio ads. 

How do you see your company’s growth with this partnership?

We work very closely with our partners and provide necessary training/counseling services. Our goal is to collaborate with several leading companies,where genetics can add value to their existing specialised services.

What are your company plans for this year?

For this year, we have set ourselves three lofty goals: 

a) to become a global genomics player through partnerships  

b) to become the number one genomics player in India and 

c) to maintain and grow a strong R&D team at the core of our offerings.