Ventura Business Solutions and Smart Medical Systems launch GI Endoscopy technology in India

Innovative G-EYE endoscope technology allows doctors to enhance the prevailing detection rate of 60 per cent to 98 per cent

Ventura Business Solutions introduced India’s first smart endoscopy technology, G-EYE endoscope and NaviAid in a strategic partnership with Israel-based, Smart Medical Systems, a developer and manufacturer of world-leading gastrointestinal (GI) endoscopy devices. In India and other parts of the world, endoscopy procedures give only 60 per cent detection rate but with use of SMART’s G-EYE Endoscope technology, this detection rate gets enhanced to 98 per cent thus almost eliminating missing of detection of any growth that may need surgery or loss of life later on. This revolutionary solutions can improve the diagnosis and therapy of GI (gastro-intestinal) disorders and diseases, most notably, colorectal cancers.

Colorectal cancer is the third most common cancer in men and the second most common cancer in women worldwide and there are a growing number of colorectal cancer patients in India. With this new G-EYE endoscope technology doctors can ensure early diagnosis and effective treatment of colorectal cancer and other gastrointestinal diseases which are common in the country.

The products have received rave reactions from well-known hospital chains in India including Asian Institute of Gastroenterology, Fortis, Apollo, Max, Gangaram, Aster CMI, Sunshine, Manipal, Columbia Asia Hospitals, and PGI Chandigarh.

The two companies held an event to launch Smart’s product line in New Delhi as a part of their strategic partnership, under which Ventura will deploy Smart’s products in the Indian and South Asian market. The launch event was graced by nutrition and gastroenterology expert, Dr Zamir Halpern from Tel Aviv Sourasky Medical Center, Israel.

SMART’s flagship product, the G-EYE endoscope, uses innovative balloon technology to uncover pre-cancerous polyps that are hidden behind the colon’s natural folds. Pricewise, Smart’s solution costs almost one fifth of the nearest competitor, which means it is highly affordable for the hospitals and patients alike. The company has additional balloon products under development and commercialisation, designed to allow standard endoscopes to access and visualise portions of the GI tract currently only accessible with the use of highly specialised equipment.

The G-EYE endoscopy technology also provides the ability to perform double balloon enteroscopy on-demand which means no prior preparations of the equipment or the patient is required.