Healthcare is gravitating towards three Ps: Preventive, Precision and Phygital: Sunil Thakur

Sunil Thakur, MD, Quadria Capital

The year 2020 has seen massive disruptions across many industries but one industry that stands out with profound changes is the healthcare sector. Healthcare sector has seen a tectonic shift in the way healthcare is delivered and consumed and this shift implies long-lasting and enduring changes in the sector in the coming year and beyond.

From a patient or consumer perspective, at a macro level, healthcare is gravitating towards three Ps: Preventive, Precision and Phygital.

Preventive signifies focus on preventive healthcare models and revolves around wellness, nutrition, nutraceuticals, DIY and all models and products that keeps individuals healthy and prevents illness.

Precision signifies interventions that will be driven by custom interventions based on an individual’s genetic profiling and treatment responses. It will also include any custom diagnosis, treatment plans and other interventions to support individual-specific disease profile.

Phygital signifies the mode of care and service delivery and is centred around delivering care in a manner that’s convenient to patients and consumers, both through physical infrastructure and interventions like hospitals, diagnostics centres as well as through digital means like e-pharmacy, telemedicine, teleradiology etc.

All the stakeholders are aligning their strategies and expectations to focus on these three Ps to offer easy and convenient access to high quality and affordable products and services in the most efficient manner.